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Fix the Pitch

How to craft compelling, dazzling pitchbooks. Thoughts, ideas, and inspiration to help construct advanced financial analysis, build stunning data visualizations and tips for mastering client meetings.

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valuation metrics

Understanding important numbers

What pitchbook content was trending in March?

Visualizing differences, benchmarking arrow chart, and valuation page were trending content items in March. Pellucid’s content library is designed specifically for investment bankers and strategic advisors. I…

Team PellucidTeam Pellucid

Comps analysis: The missing harmony of summary statistics

Answering the question, “How is the company performing?” by using smarter summary stats. A comps analysis has two chief purposes. The first is to look at individual company performance and the second is to b…

Jamie BallingallJamie Ballingall

Dear P/E, it’s not me. It’s definitely you

As a comparison ratio, price/earnings is confusing, results in non-meaningful data, and is not intuitive. Here is something much better. I don’t know why, but there is a surprising lack of coverage on why pr…

Jamie BallingallJamie Ballingall