Fix the Pitch

How to craft compelling, dazzling pitchbooks. Thoughts, ideas, and inspiration to help construct advanced financial analysis, build stunning data visualizations and tips for mastering client meetings.

Fix your pitchbook

Join the Fix the Pitch newsletter

Popular tags

One histogram, endless customizations

Patrick RyanPatrick Ryan

This is a cross sectional histogram.

cross sectional histogram for IBM

It shows the distribution of a metric for a cross-section of companies. For instance, you may want to compare the average valuation multiple for a set of comps against the range of multiples exhibited across the S&P 500 or take a deeper look at how leverage is distributed across an industry index. These are just a couple possible scenarios for which a cross sectional histogram would be useful. In fact, there are tons of possible analytical scenarios, and when you combine them with useful visual customizations, such as adding summary stats, displaying the bars vertically, or adding pie charts to aggregate proportions above/below key values, well, this adds up to an endless number of potential permutations.

Pellucid’s Library was designed to handle this.

The cross sectional histogram chart series includes a range of different chart variations, which can either be used as shortcuts to quickly launch the content creation process or can be mixed and matched however you need them.

So for example, say you have a comps set and want to compare EBITDA margin. It would look similar to the above chart.

But with some variation, you could tell a slightly different story.

1. Benchmark indexes

cross sectional histogram showing benchmark indexes

You could benchmark EBITDA margin with reference lines on top of the histogram to show comps groups index or market index.

2. Include an average

cross sectional histogram showing summary stats

Show the mean, median, or aggregate average value of EBITDA margin for the comps set to provide the context of averages.

3. Show over and under proportions

cross sectional histogram showing over and under proportions

What percentage of the comps set, market index, or comps index has a higher or lower EBITDA margin estimate than the subject company? Adding donuts to the charts shows this at a glance.

It’s a flexible series of content, designed for investment bankers and strategic advisors to create a range of charts quickly and easily. You can select any metric, choose if you want the bars horizontal or vertical, and specify treatments such as how big the chart should be and the branding in which the chart should be delivered. Each chart is quickly fulfilled and once created can be reused and updated for new clients, new data, or new conversations as many times as you need it.

At Pellucid, the library is built for pitchbooks but the customizations are built for you.

Email me at for a demo and see what you could make.

Explore Pellucid’s content, created specifically for pitchbooks and financial analysis. Request a demo.

Patrick Ryan

Patrick Ryan

Chief Product Officer at Pellucid Analytics. Explanatory designer and builder of financial products and tools. Builds own skis. Filling the gap between ideas and execution.