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Fix the Pitch

How to craft compelling, dazzling pitchbooks. Thoughts, ideas, and inspiration to help construct advanced financial analysis, build stunning data visualizations and tips for mastering client meetings.

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Last minute Halloween costumes for investment bankers

Have to go to a Halloween party straight from the office? Here are some last minute costume ideas. Didn’t have time to plan a Halloween costume and now have to dash from the office straight to the party, grab…

Team PellucidTeam Pellucid

The cost of a personalized pitch

For investment bankers, the smaller the audience, the more expensive the content creation process. Why this needs to be rethought. It may be pretty obvious that the more personalized a piece of content, the m…

Adrian CrockettAdrian Crockett

What's trending this month?

Metric vs. benchmark indexes over time, periodic small multiples vs. comps, and market return contribution from multiple and earnings charts are trending. Pellucid’s content library is designed specifically f…

Team PellucidTeam Pellucid

Is investment banking ready for natural language generation?

Ideas are communicated from data. And, as the volume of data grows, can we automate the production of ideas? Natural Language Generation (NLG) is a subfield of artificial intelligence that uses data to produc…

Adrian CrockettAdrian Crockett

Investment bankers should think like content marketers

Borrowing the content building block approach from marketers can help bankers personaliz and reuse content. If you ask any investment banker about what they do each day, producing content will be at the top o…

Adrian CrockettAdrian Crockett

What’s trending this month?

Metric vs. comps index with relative value bars, cumulative market returns vs. benchmark indexes, and metric over time with histogram charts Pellucid’s content library is designed specifically for investment…

Team PellucidTeam Pellucid

Ranking iconic musicians

We compare the singles, popularity and continual cultural impact of some of the most iconic musicians of the past 50 years. Despite passing away forty years ago this month, Elvis Presley is still one of the m…

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The evolution of the data table

It's really difficult to present a standard data table. So can you use a more intuitive design to show the same data (and have a better meeting)? If you've spent any time in the trenches of an investment bank…

Adrian CrockettAdrian Crockett

The pitchbook of the future

How technology could transform the distribution, analytics, and personalization of investment banking pitchbooks. More and more often I'm asked by clients how they can improve the distribution and analytics o…

Adrian CrockettAdrian Crockett

What’s trending this month?

Metric charts, valuaiton overview book and benchmarking linked metrics are trending pitchbook content this month at Pellucid. Pellucid’s content library is designed specifically for investment bankers and oth…

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Which is the best meal kit delivery service?

There are many meal kit delivery services to choose from. For the uninitiated, which package of pre-cut ingredients is worth a try? U.S. meal kit delivery services have collectively raised more than $650 mill…

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How investment banks will benefit from the first wave of machine learning

How machine learning can cut costs for investment banks. How are you going to adopt machine learning at your organization? Machine learning may not have crossed your mind yet, but it’s definitely on the rada…

Adrian CrockettAdrian Crockett

What’s missing from pitchbook creation?

When creating pitchbooks, testing ideas and applying existing knowledge can elevate a pitchbook. So why doesn't this happen? I’ve spent almost 20 years working in the trenches of investment banks, producing a…

Adrian CrockettAdrian Crockett

What’s trending this month?

Grouped comps bubbles, analyst recommendations, and periodic metric charts are trending this month at Pellucid. Pellucid’s content library is designed specifically for investment bankers and other strategic a…

Team PellucidTeam Pellucid

Banking automation is here. Are you ready?

Goldman Sachs' Deal Link platform automates about half of the IPO deal process. Why bankers shouldn't be worried about robots. A couple of weeks ago Goldman Sachs announced Deal Link, a platform that automate…

Adrian CrockettAdrian Crockett

Is your pitchbook stack in place?

For boutique investment banks, an effective pitchbook stack is essential to making content faster, better, and easier to create. Whether you’re striking out on your own after years at a large firm, or have be…

Adrian CrockettAdrian Crockett

Shareholder payout cannot directly plug TSR shortfalls

Why recommending a dividend hike to improve share price performance is a bad idea. A couple years ago I was asked to help in an assignment where the client was unhappy with the performance of its share pr…

Eric RattnerEric Rattner

What’s trending this month?

Analyst ratings overview, cross sectional histogram, and periodic metric pitchbook charts are trending this month at Pellucid. Pellucid’s content library is designed specifically for investment bankers and st…

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Why investment banks should embrace crowdsourcing

What if you could crowdsource a list of comps from all the other bankers in your firm? For the last 15 years of my time on Wall Street, I ran what many banks call either the Financial Strategies Group or the…

Adrian CrockettAdrian Crockett

Ranking the James Beard NYC restaurant shortlist

Le Coucou won the James Beard award for "Best New Restaurant." How does it compare to other NYC restaurants? Le Coucou just won the James Beard award for "Best New Restaurant." In a city renowned for its food…

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What pitchbook content was trending in April?

Benchmarking metric pages, share price vs. comps and analyst recommendations are trending at Pellucid Pellucid’s content library is designed specifically for investment bankers and strategic advisors. It’s fi…

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The grittier the banker, the better

Investment banking is a competitive environment. And while you may be talented, do you have the "grit" necessary to get ahead of the bell curve? You may have come across Angela Duckworth’s best-selling book G…

Adrian CrockettAdrian Crockett

Step-up to better pitchbook line charts

Some data and chart combinations simply don't work and will result in a bad meeting. Why this is a better chart to use for target price data. Understanding data before plotting it is the critical first step i…

Adrian CrockettAdrian Crockett

What pitchbook content was trending in March?

Visualizing differences, benchmarking arrow chart, and valuation page were trending content items in March. Pellucid’s content library is designed specifically for investment bankers and strategic advisors. I…

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Benchmarking pitchbook charts: Spotting trends and showing change

Eric Rattner discusses Pellucid's recent benchmarking chart expansion. Chief Content Officer, Eric Rattner, shares his thoughts on benchmarking charts series and how they should be used. Why use a ben…

Eric RattnerEric Rattner

Who is the most impressive on Twitter?

Since the first tweet over ten years ago, who dominates the platform today? We rank followers, tweets, sentiment, reach and more. Eleven years ago this week, the first tweet was sent. Since then, Twitter has…

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Junior bankers can only write what they know

If we don't nurture the writing skills analysts and associates, are we creating an industry where no one knows how to craft a pitchbook? The ability to write—to clearly convey ideas, thoughts or concept…

Adrian CrockettAdrian Crockett

What pitchbook content was trending in February?

Comps ranking with summary table, Comps index with intensity bars, and Grouped comps bubble charts. Pellucid’s content library is designed specifically for investment bankers and strategic advisors. It’s fill…

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Junior bankers, do you know your optimal stopping point?

When creating pitchbooks for senior bankers, when is an further effort a waste of time? Recently, I wrote an article discussing the differing perspectives of junior bankers versus senior bankers when it comes…

Adrian CrockettAdrian Crockett

What pitchbook content was trending in January?

Comps scatter, cumulative market returns, and horizontal benchmarking charts were trending at Pellucid. Pellucid’s content library is designed specifically for investment bankers and strategic advisors. It’s…

Team PellucidTeam Pellucid

Scatter charts, regressions, and what to look out for when plotting data

Eric Rattner shares best practices about scatter charts and visual treatments. Chief Content Officer, Eric Rattner, shares his thoughts on scatter charts and how these charts should be used in pitchbo…

Eric RattnerEric Rattner

Strats: The future of investment banking

Why Wall Street should look to Goldman Sachs' Strats division for the future of banking. And the skills needed to be successful. Goldman Sachs is the most venerated investment bank on Wall Street. If you’ve e…

Adrian CrockettAdrian Crockett

The 2016 fiction book you should read

Comparing last year's most critically well-received books to one of the year's bestsellers, Harry Potter and the Cursed Child. A December ritual is the publication of “best of” lists (we wrote one, too!). Han…

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“Similar. But different”: innovation in pitchbook visualizations

Is a benchmarking ever just a benchmarking chart? At Pellucid, we spend a lot of time thinking about pitchbook content. And we’ve noticed that similar to the adage “beauty is in the eye of the beholder,” inno…

Adrian CrockettAdrian Crockett

What pitchbook content is trending at Pellucid?

Share price chart with future uncertainty fan, marginal histograms, and grouped comps bubbles Pellucid’s content library is designed specifically for investment bankers and strategic advisors. It’s filled wit…

Team PellucidTeam Pellucid

Is the Empire Strikes Back still the best Star Wars movie?

An update to last year's Star Wars ranking chart, this year, including lightsaber battles. To mark last year’s release of Star Wars Episode VII: The Force Awakens, we ranked each Star Wars movie to see which…

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You created a pitchbook. So what?

When creating a lengthy pitchbook for a client meeting, how asking "so what?" can ensure you are delivering insights and not just repeating data. “If I am to speak ten minutes, I need a week for preparation;…

Adrian CrockettAdrian Crockett

Why your pitchbook needs a rearview mirror

Backtesting is an unsung hero of investment banking. Why this analysis should be included in your pitchbook. Rationally, clients know you can’t see into the future. And I’m sure no-one wishes that wasn’t the…

Adrian CrockettAdrian Crockett

Investment bankers and micro-content, an emerging love story

Sending a sample chart to a client in advance can save hours in pitchbook production. Ask any junior banker on what they spend the most time and producing content is likely to be near the top of the list. As…

Adrian CrockettAdrian Crockett

Are you ready to find new clients?

Finding and engaging with new clients can be the difference between hearing about that deal, and being the one to execute it. Is your tech prepared? Whether you started your own boutique bank or joined an exi…

Adrian CrockettAdrian Crockett

The two ways you need to calculate pitchbook costs

Most banks don't really know how much is spent on pitchbook production. Here's how to break down the costs. In meetings with clients, one thing we always talk about is how to evaluate the power of Pellucid.…

Adrian CrockettAdrian Crockett

What pitchbook content is trending at Pellucid?

Trending pitchbook content: Cumulative market returns, Comps ranking, and Metric vs. comps over time. Pellucid’s content library is designed specifically for investment bankers and strategic advisors. It’s fi…

Team PellucidTeam Pellucid

Junior bankers: avoid the pitfalls of a bad histogram

A badly labeled chart can throw a wrench in a client meeting. Avoid the perils of a poorly executed histogram. Perhaps before you began your banking career you were introduced to histograms in a statistics cl…

Adrian CrockettAdrian Crockett

Should investment bankers optimize email subject line length?

The average person receives over 100 emails a day. How can you ensure yours is read? The average business person receives 125 emails a day. That’s one every three minutes. When I worked at Credit Suisse, I re…

Adrian CrockettAdrian Crockett

Ranking Chart: Who is the best horror movie villain?

Which movie franchise can claim the best villain? We rank body count, weapon, scariness and more. For horror movies, everything rests on the depravity of the villain. From centuries-old demons, to psychopathi…

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Has Google made knowledge workers irrelevant?

The evolution of the knowledge worker and why bankers should consider themselves "smart creatives." Investment bankers can be categorized as belonging to the “knowledge worker” employee pool. A term coined by…

Adrian CrockettAdrian Crockett

How many pitches result in a mandate?

How recording client insights, timing meetings correctly and increasing speed to meeting can boost your ratio of pitch:wins. What is your pitch:win ratio? How many of your pitches become mandates? Or, put ano…

Adrian CrockettAdrian Crockett

Labeling axes vs. labeling data

Poor chart labeling leads to confusion. Eric Rattner, Chief Content Officer, outlines the rules for labeling a pitchbook's chart and axis. While a chart visually represents a numerical data set, labeling is c…

Eric RattnerEric Rattner

Pellucid Book Club: Originals: How nonconformists move the world

Before a meeting, you should imagine everything could go completely wrong. How the Pellucid Book Club works: Each month two books are nominated. A vote is taken on which to read and a few weeks later we get t…

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Does the September poll leader usually win the presidential election?

How often does September's poll leader become the next White House resident? It's just over 40 days until the presidential election. Awareness of the two candidates is reaching its peak (as is media saturatio…

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What pitchbook content is trending at Pellucid in September?

Pellucid's library is filled with content specifically for pitchbooks. The three charts that were trending in September. Pellucid’s content library is designed specifically for investment bankers and strategi…

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For memorable pitchbooks, three is the magic number

Asking clients to remember 12 things is asking them to work too hard. How to make your pitches more memorable. If you really want to feel good about yourself, the day after your next client meeting ask the cl…

Adrian CrockettAdrian Crockett

An alternative take on the share price chart

Instead of another share price chart, use a waterfall chart to break down share price movements and take your analysis one step further. One of the things we spend a lot of time thinking about at Pellucid is…

Adrian CrockettAdrian Crockett

Ranking Chart: SNL cast members

There have been over 140 Saturday Night Live cast members. 16 have appeared in eight or more seasons. Who are they and how do they compare? Saturday Night Live will soon begin its 42nd season. Iconic for its…

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What bankers can learn from the military

The army's "after-action reviews" help it perfect strategies and learn from mistakes. Which is exactly why you need to adopt the process. The U.S. Army’s Opposing Force (OPFOR) is always the enemy. Based in…

Adrian CrockettAdrian Crockett

Why you should think twice about adding aggregates to stacked benchmarking charts

Why adding summary stat overlays to stacked benchmarking charts gets tricky. Bankers love to benchmark. Or at least this can be assumed based on the number of benchmarking charts in a pitchbook. Comparing a d…

Eric RattnerEric Rattner

No one is reading your executive summary

How tapping into the knowledge of designers can increase the visibility of your pitchbook content to make sure your key points land. If you’ve ever worked with designers you will know that, on the whole, they…

Adrian CrockettAdrian Crockett

How to read 52 books a year

Something nearly all successful business people do is read. A lot. How to make time in your schedule for continous learning. Things can move overwhelmingly fast in business. With probably over a hundred (mayb…

Adrian CrockettAdrian Crockett

What pitchbook content is trending at Pellucid in August?

Pellucid's content library is filled with content for pitchbooks and analysis. Here's what was popular in August. Pellucid’s content library is designed specifically for investment bankers and strategic advis…

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Pellucid book club: The Design of Everyday Things

How "signifiers" and "affordances" can help investment bankers guide their audience to different conclusions. How the Pellucid Book Club works: Each month two books are nominated. A vote is taken on which to…

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Ranking Chart: Brooklyn neighborhoods

The L train's closure will cut off easy access to Williamsburg. Where should you go instead? In 2019, New York City’s L subway line will be closed for 18 months for repairs, effectively cutting off easy acce…

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Nice guys finish first

In banking, focusing on practical skill development will get you far, but it won't get you the corner office. Clients need to like you before you can execute their deals. Type A. Competitive. High achiever. A…

Adrian CrockettAdrian Crockett

Bankers are smart....aren’t they?

Why wanting to have a beer with someone is a better predictor of success than education, experience, knowledge, or intellect. Any incoming class of bankers will likely be top performers from some of the world…

Adrian CrockettAdrian Crockett

The pitchbook paradox

A banker's most valuable asset is strategic advice, yet pitchbook creation means it’s what they spend the least amount of time developing. As a banker, part of the job I always enjoyed the most was solving th…

Adrian CrockettAdrian Crockett

What pitchbook content is trending at Pellucid?

Trending pitchbook content: analyst recommendations, share price performance, and benchmarking. From pitchbook essentials to advanced data visualizations, Pellucid's content library is designed to help banke…

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Deceptively simple: benchmarking charts

Benchmarking charts feature in nearly every pitchbook. Yet, each time they are created, they are a bespoke piece of content. I have good news and bad news about benchmarking charts. The good news is that the…

Adrian CrockettAdrian Crockett

Why bankers still need to play Liar’s Poker

It may have dwindled in popularity, but playing Liar's Poker allows bankers to practice and master important necessary skills. Twenty years ago, if you asked any banker, “When was the last time you played Lia…

Adrian CrockettAdrian Crockett

Ranking Chart: The 13 Original Colonies

Since the first Independence Day almost a quarter of a century ago, how have the original 13 colonies changed? Ranked for population, size, and more. After some boundary adjustment and name updates, the 13 or…

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Are you using the right data visualization?

Pitchbook visualizations, like the data they contain, are nuanced. And what works for one banker may not work for another. Investment bank management teams widely believe that the effective use of data visual…

Adrian CrockettAdrian Crockett

Turning data sensitivity tables into visualizations you can be proud of

Using histograms and heat maps to add perspective to data sensitivity tables. Sensitivity analysis is cool. Ok, maybe not “the Fonz” cool. But it is a great way to stress-test a financial model and add robu…

Eric RattnerEric Rattner

Ranking Chart: Movie reboots

How do movie reboots from 2015, 2016, and 2017 compare to the original version? Ranking actual and predicted success. Next month the new Ghostbusters movie, the latest in a string of remakes, reboots, and lon…

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For meetings, better never than late

Five minutes early is on time. On time is late. Late is unacceptable. Why you should apply the "start time rule" to meetings. Perhaps because of our relative isolation, or maybe because we were more willing t…

Adrian CrockettAdrian Crockett

Pitchbooks: Ideas are cheap, execution isn’t

Strategic ideas are a banker's best asset. But more ideas means more content has to be created. Welcome to the pitchbook paradox. Costing around $40,000 on average, pitchbooks are an expensive yet necessary p…

Adrian CrockettAdrian Crockett

How to treat data outliers in pitchbook charts

Outliers can be a frustrating experience when creating pitchbook content. Here are three treatment options for bankers. Outliers are a pain. If you’ve had to chart data that includes extreme values, it’s pro…

Eric RattnerEric Rattner

How have commencement addresses changed?

We chart the industries of commencement speakers over time to see how they have changed. Over the coming weeks, nearly two million students will graduate from college. Integral to the celebration is a commenc…

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Combinatorial innovation isn’t just for startups, it's also for pitchbooks

Every new client problem requires combining existing pieces in new ways. Would you consider yourself a combinatorial innovator? No? Never heard the phrase before? I first came across it from Hal Varian, Go…

Adrian CrockettAdrian Crockett

Share repurchases: Don’t shoot the executioner

If the treasury team had the ability to predict future share prices, I'm pretty sure they would work somewhere else. A company’s decision to repurchase shares doesn’t happen overnight. It’s a strategic move t…

Adrian CrockettAdrian Crockett

But what goes into a pitchbook exactly?

We undertook an audit of over 2,000 pitchbooks to see what goes into them exactly. We found not all pitchbooks are the same, far from it. We know, and you probably know too, that the pitchbook creation proces…

Adrian CrockettAdrian Crockett

When your analysis doesn’t work

Sometimes the smartest thing you can say is, “The data doesn’t really say anything. We need to look elsewhere for insight.” Let’s be frank. During the past three or four months if you’ve caught any of the pre…

Adrian CrockettAdrian Crockett

Ranking Chart: The best city for investment bankers

When you actually get to leave the office, which is the best finance city to live in? New York vs. London? Beijing vs. Hong Kong? Zurich vs. Frankfurt? Each city has its own unique appeal for bankers, with op…

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Why I won’t accept your LinkedIn invitation to connect

How junior bankers should expand their network and the tactic they should avoid. You’re new to the industry, you’re enthusiastic about building relationships and connections, and LinkedIn is like a massive ne…

Adrian CrockettAdrian Crockett

Should investment banking adopt an apprenticeship model?

Instead of throwing money and promotions at new recruits, should banks employ a model of learning? In banking recruitment, the phrase “junior banker problem” probably inspires at least one of the following th…

Adrian CrockettAdrian Crockett

Explaining mean reversion to clients using a data visualization and a dog

How to explain what you mean when you say, "It look's cheap." Walking my Australian Cattle Dog in Prospect Park over the weekend, two things came to mind. The first was, that despite it being April, we were i…

Adrian CrockettAdrian Crockett

How much does a pitchbook cost?

An average pitchbook costs about $40,000 to produce. Check out the Pitchbook Calculator to see how much yours cost. Lawyers, management consultants, doctors, advertising executives—all careers with a cl…

Adrian CrockettAdrian Crockett

Why a square filled doughnut is actually a waffle

Despite being a commonly used pitchbok visualization, pie charts are frequently misued. Here's why. At least once a week someone at Pellucid Analytics has a rant about a bad visualization. And while we admit…

Adrian CrockettAdrian Crockett

Is your risk management strategy imaginary?

A lot of time is spent on risk modeling, but more time needs to be spent on the underlying correlation assumptions. If you’re a homeowner, and you want to be well-diversified against the risk of nowhere to li…

Adrian CrockettAdrian Crockett

Nine rules for a perfect value axis

Chief Content Officer, Eric Rattner, outlines his nine unbreakable rules for labeling a standalone value axis when creating pitchbooks charts. It’s not easy to create a good chart. As Chief Content Officer at…

Eric RattnerEric Rattner

March Madness predictions: Kansas most likely to win

We used a statistical model to predict the outcome of a matchup between any two Division I teams. March is here, and flowers are blooming; so too are the hopes and dreams of fans of the 68 schools participati…

Eric RattnerEric Rattner

How to get clients to say “yes”

The more often a client says yes, the more often a pitch leads to a mandate. And data visualizations can be used to get you there. We’re all vulnerable to the persuasion and influence of others. From teenage…

Adrian CrockettAdrian Crockett

Why new approaches to education shouldn’t stay in the classroom

How the adoption of MOOCs could revolutionalize the analyst onboarding process A friend of mine, a professor at an Ivy League school, asked me how my wife and I were preparing to cover the college education c…

Adrian CrockettAdrian Crockett

Data needs visualization AND transformation

It's not enough to just use a visualization, you have to transform the data into something meaningful first. A side-effect of big data is that in an effort to extract insights from it there has been an increa…

Adrian CrockettAdrian Crockett

Future banking teams: Leveraging humans and computers

At investment banks, a new approach to KPOs will automate lower-level work, reduce costs, and provide more value. You probably don’t know Alok Aggarwal. But there is a fair chance you’re familiar with the con…

Adrian CrockettAdrian Crockett

Big data: You're gonna need a better chart

Not every banker can, nor should, be a data scientist, but they should be a data samurai. The importance of a good visualization. Every day 2.5 quintillion bytes of data is created. Ninety percent of the worl…

Adrian CrockettAdrian Crockett

Curation: It doesn’t only belong in a museum

If you can curate information to the needs and interests of clients, you can cut down on pitchbook churn. Ask junior investment bankers on what they spend most of their time, and pitchbooks will usually be th…

Adrian CrockettAdrian Crockett

Why STEAM power is the future

The combination of creative AND technical ability is America’s secret sauce to continued prosperity and engine of future economic development Innovation is touted as the panacea to volatile economic environme…

Adrian CrockettAdrian Crockett

Compound charts: The visualization you’ve been waiting for

The popularity of infographics shows how different chart elements can be combined to tell a comprehensive story. Data is everywhere, reporting on everything. Its abundance means more situations can be modele…

Adrian CrockettAdrian Crockett

What is the most productive month of the year?

Looking at box office stats, Facebook traffic, and Google searches to see when we are at our most productive. We’re about five weeks into 2016. The holiday lethargy has been shaken off, school summer vacation…

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The one simple rule for a great pitchbook

As a banker, the best piece of career advice I ever received had nothing to do with scrubbing numbers, building models, or conducting an analysis. The best piece of career advice I ever received had nothing t…

Adrian CrockettAdrian Crockett

I can kanban, can you?

How adopting the kanban methodology, investment bankers can better manage and update client resources and strategies while on the move. At Pellucid Analytics I get to work with many non-bankers. My team has a…

Adrian CrockettAdrian Crockett

It’s election time. Will there be a spike in special dividends?

Presidential election season is in full swing. What could this mean for special dividend declarations? The re-emergence of Sarah Palin and her run-on sentences means presidential election season is in full sw…

Adrian CrockettAdrian Crockett

Ranking Chart: Performance of oldest companies listed on NYSE

We rank the performance of some of the oldest companies listed on NYSE. At this week's World Economic Forum, corporate, political, and cultural leaders will be talking about the Fourth Industrial Revolution…

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What “less is more” means for junior bankers

How to balance a rich, layered story with the power of a single takeaway message by using the "less is more" approach. “Less is more.” A well-known phrase with dual meaning. It was made popular by architect L…

Adrian CrockettAdrian Crockett

What investment bankers can learn from chess

Supercomputers changed the way chess is played. What does this mean for investment bankers? You think this is going to be about how chess can teach critical thinking, don’t you? Nope. And nope, this isn’t a…

Adrian CrockettAdrian Crockett

A share price chart is a waste of time

CFOs know their company share price. In fact, they know more about their company than any banker. So why tell them something they already know? That is if it tells you something you already know. Before I g…

Adrian CrockettAdrian Crockett

Ranking Chart: Who is most likely to win Super Bowl 50?

We think it will be a match-up between the Carolina Panthers and the Denver Broncos. See why. The holiday season is over, which in my opinion, means the actual most wonderful time of the year is here. The NFL…

Eric RattnerEric Rattner

The great junior banker disconnect

If junior bankers invest energy into making pitchbooks better, will it be recognized? How can the pitchbook creation process be fixed? A banker’s life can be compartmentalized into two buckets: pitching and e…

Adrian CrockettAdrian Crockett

2016: The year of better pitchbooks

Resources to build better pitchbooks. From smart methods of data analysis and building impressive charts, to how to curate and craft the perfect message. Ah, New Year, the time for self-improvement and learni…

Adrian CrockettAdrian Crockett

At which U.S. airport are you most likely to get stuck?

We ranked 13 U.S. airports by traffic, snow, and average delays to see which is most likely to give the winter woes. Traveling over the holidays is a well-documented nightmare. Bad weather and over-booked f…

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Two steps to become pitch perfect

You get to a client meeting and your 60 minutes is reduced to 30. How to use storyboarding and presentation practice to be prepared. The American Film Institute lists Walt Disney’s Snow White and the Seven Dw…

Adrian CrockettAdrian Crockett

How to find the best answers to client questions

When, "Is there anything else I can help you with?" leads to oddball questions from clients. “Is there anything else I can help you with?” How many of you conclude client meetings with this question? If you d…

Adrian CrockettAdrian Crockett

Will the cost benefit of floating-rate funding continue if the Fed acts?

What would a tightening of credit mean for interest rate swap payouts? Bloomberg Business reports that futures traders think there is a 70% chance the Federal Reserve will increase interest rates this week.…

Adrian CrockettAdrian Crockett

Two ways to get better spaghetti charts

Are there ways to make spaghetti charts clearer and more intuitive to read? Two design enhancements to improve your pitchbooks charts. The spaghetti chart. Probably one of the most common visualizations in a…

Adrian CrockettAdrian Crockett

Rankings Chart: Which is the best Star Wars movie?

The first six movies ranked by ratings, box office, and awards to see which could be called "the best." A long time ago in a galaxy far, far away… It is a period of anticipation. A new Star Wars movie, the se…

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Not even Goldman Sachs can clone bankers

As banks introduce solutions to attract and retain employees, what are the technology strategy considerations? Goldman Sachs recently announced new initiatives for its analyst program. Notably quicker promoti…

Adrian CrockettAdrian Crockett

The democratization of data and investment bankers

The ubiquity of data means clients aren't impressed by a share price chart. Three ways to channel your inner data scientist. "I used to be like a magician. Pulling out smart things from analysis like rabbits…

Adrian CrockettAdrian Crockett

Why I had to leave Wall Street to fix it

One thing I know for certain to be true about today's investment bank: The pitchbook process is broken and it's time to fix it. “That’s not how we do things around here.” It was my ninth day at an investment…

Adrian CrockettAdrian Crockett