Fix the Pitch

How to craft compelling, dazzling pitchbooks. Thoughts, ideas, and inspiration to help construct advanced financial analysis, build stunning data visualizations and tips for mastering client meetings.

Fix your pitchbook

Join the Fix the Pitch newsletter

Popular tags


Junior bankers, do you know your optimal stopping point?

When creating pitchbooks for senior bankers, when is an further effort a waste of time? Recently, I wrote an article discussing the differing perspectives of junior bankers versus senior bankers when it comes…

Adrian CrockettAdrian Crockett

Combinatorial innovation isn’t just for startups, it's also for pitchbooks

Every new client problem requires combining existing pieces in new ways. Would you consider yourself a combinatorial innovator? No? Never heard the phrase before? I first came across it from Hal Varian, Go…

Adrian CrockettAdrian Crockett

The eight pillars of Pellucid

To solve the pitchbook problem, it's a questions of which skills, not which backgrounds: The eight core skills of Pellucid Analytics. I can recall a conversation I had around the time I started Pellucid Analy…

Adrian CrockettAdrian Crockett